AMI at NeoCon 2025: Exploring the Future of Workspace Design in Chicago
Clichy, France - June 12, 2025
From June 9 to 11, the Advanced Magnetic Interaction (AMI) team attended NeoCon 2025 at THE MART in Chicago — the world’s leading event for commercial design and workplace innovation.
As visitors, we immersed ourselves in a vibrant ecosystem where creativity, design, and technology intersect to shape the workspaces of tomorrow.
Where Design Meets Innovation
NeoCon is more than a trade show — it’s the heartbeat of the commercial interiors industry.
Each year, it brings together designers, architects, manufacturers, and innovators to exchange ideas and showcase what’s next in workplace environments.
The 2025 edition highlighted key themes shaping the modern office landscape:
Hybrid work flexibility — spaces designed for movement, collaboration, and adaptability.
Sustainable materials and circular design approaches.
Integrated technology, blending physical craftsmanship with digital intelligence.
Well-being and comfort, redefining productivity through human-centered design.
Walking through the show floors, we saw how furniture, lighting, and technology are converging to create environments that inspire creativity and collaboration.
Insights from the Field
Our visit to NeoCon was also an opportunity to gather direct market feedback on our own technology vision — particularly on how AMI’s digital dry-erase whiteboard surfaces could integrate into the evolving workspace landscape.
The takeaway was clear:
The market is ready for hybrid tools that combine the analog simplicity of handwriting with the power of digital connectivity.
Both stand-mounted and mobile configurations of our concepts generated strong interest. Designers and integrators alike expressed enthusiasm for solutions that preserve design freedom while embedding intelligent functionality.
Our position as a technology provider — enabling partners to build their own customized interactive systems — was perceived as a strategic advantage in a design-driven market that values flexibility and modularity.
Takeaway: Freedom and Flexibility
The strongest message from NeoCon 2025 was about freedom — the freedom to design, to adapt, to create tools and spaces that fit unique ways of working.
This aligns perfectly with AMI’s mission: to make interaction technologies invisible yet empowering, enabling designers and users to shape their environments on their own terms.
At AMI, we believe the future of workspace design lies at the intersection of creativity, interaction, and choice — where analog beauty meets digital intelligence.