AMI at ISE 2026: Expanding the Experience in Barcelona
Clichy - March 03, 2026
From February 3rd to 6th, 2026, the Advanced Magnetic Interaction (AMI) team returned to Integrated Systems Europe (ISE) in Barcelona, reaffirming its commitment to shaping the future of intuitive and hybrid interaction technologies.
Held at Fira de Barcelona Gran Via, ISE once again gathered global leaders from the professional audiovisual and systems integration industries — offering a vibrant platform where innovation, collaboration, and market evolution converge.
A Global Hub for AV and Human-Centered Interaction
ISE 2026 confirmed its position as the world’s leading exhibition for AV innovation and integrated systems. Visitors explored advances in display technologies, immersive environments, AI-powered solutions, collaboration platforms, and smart infrastructure.
One clear trend emerged across the halls: the growing importance of simplicity, accessibility, and real user adoption.
Beyond technological performance alone, organizations are increasingly looking for solutions that are:
Immediate to use
Intuitive for all user profiles
Seamlessly integrated into existing digital ecosystems
Sustainable from both operational and investment perspectives
For AMI, ISE is always a valuable opportunity to exchange with industry players and observe how collaboration spaces are evolving — particularly around interactive displays and meeting room technologies.
A Practical Vision: Screen + Digital Markerboard
Conversations at ISE also highlighted an interesting shift in how collaboration spaces are being designed. The traditional whiteboard remains a universal and widely appreciated tool — valued for its immediacy, simplicity, and natural ease of use.
An increasingly relevant approach is to combine a screen (standard or interactive) with a physical writable surface, leveraging both digital performance and the spontaneity of handwriting.
With AMI’s magnetic interaction technology, these writable surfaces can integrate naturally into a broader digital ecosystem without adding complexity to the user experience. The goal is not to replace existing tools, but to enhance them — creating hybrid collaboration environments that are intuitive, connected, and truly adopted by users.
New in 2026: A Private AMI Showroom in Barcelona
This year marked an exciting milestone for AMI. Beyond visiting the exhibition, AMI created a dedicated private showroom in the heart of Barcelona, designed to offer personalized demonstrations of its innovative magnetic interaction concepts.
In this exclusive setting, invited guests were able to experience:
Live product demonstrations
Immersive magnetic interaction scenarios
Dedicated tools designed to make interactions natural, intuitive, and seamless
One-on-one discussions with the AMI team
The showroom provided a focused environment where partners and clients could explore real-world applications and dive deeper into the technology behind AMI’s solutions — away from the bustle of the exhibition floor.
This new format allowed for richer conversations, tailored presentations, and meaningful exchanges centered on specific project needs.
Strengthening Connections and Exploring Opportunities
Throughout the week, the AMI team connected with industry experts, integrators, designers, and innovation leaders from around the world. Discussions reflected a strong and growing demand for interaction technologies that feel effortless, responsive, and fully integrated into modern environments.
ISE continues to be more than a trade show — it is a platform where ideas evolve into collaborations, and where emerging technologies find new pathways to application.
Looking Ahead
As ISE 2026 concludes, AMI leaves Barcelona with renewed inspiration, valuable insights, and strengthened relationships. The addition of a private showroom marks a new step in how AMI engages with its ecosystem — bringing innovation closer to its partners and demonstrating its technology in more immersive and meaningful ways.
At AMI, we believe innovation begins with connection — between people, ideas, and technologies. We look forward to continuing these conversations and shaping the future of advanced magnetic interaction together.