AMI at ISE 2025: Innovation in Action from Barcelona

The Advanced Magnetic Interaction (AMI) team attended Integrated Systems Europe (ISE) 2025 in Barcelona, the world’s largest exhibition for the professional audiovisual and systems integration industry.
Held at the Fira de Barcelona Gran Via, this year’s edition once again brought together global leaders, innovators, and creators driving the future of immersive and connected technologies.

A Global Stage for Innovation

ISE 2025 reaffirmed its position as the go-to event for exploring cutting-edge AV technologies, interactive systems, and integrated digital environments.
From display and projection innovations to smart collaboration tools, AI-driven interfaces, and sustainable digital infrastructure, the show offered a 360° view of where the industry is headed.
The exhibition halls were buzzing with new product launches, live demonstrations, and hands-on experiences — showcasing how visual communication and digital interactivity continue to merge across education, corporate, retail, and entertainment sectors.

Connecting Ideas and People

For AMI, ISE was an invaluable opportunity to meet with partners, technology providers, and industry experts from around the world.
Conversations throughout the event highlighted the growing demand for natural, intuitive, and integrated interaction technologies, reflecting the market’s evolution toward more seamless and human-centered digital experiences.
Beyond the technology, ISE remains above all a place for collaboration and inspiration, where ideas take shape and innovation is shared across disciplines.

Looking Ahead

As ISE 2025 comes to a close, AMI takes with it a wealth of insights, connections, and inspiration to continue exploring new possibilities in digital interaction and system integration.

"At AMI, we believe innovation begins with connection — between people, ideas, and technologies."