AMI at BETT 2025: Innovation at the Heart of Digital Education
Clichy, France - January 21, 2025
The Advanced Magnetic Interaction (AMI) team attended BETT 2025 in London, the leading international trade show dedicated to educational technology.
Our visit was filled with inspiring conversations, valuable insights, and a clear vision of how innovation continues to shape the classrooms of tomorrow.
Teaching Between Analog and Digital
One of the key takeaways from this year’s event was the enduring importance of handwriting in education.
While interactive displays are transforming how lessons are delivered, analog tools—like traditional dry-erase whiteboards—remain essential for effective teaching and learning.
Why does handwriting still matter?
Immediate simplicity: no learning curve—just pick up a marker and start teaching.
Fluid expression: handwriting enables spontaneous, natural communication of ideas.
Reliable and accessible: always ready to use, with no setup or downtime required.
Yet, a clear gap remains: many classrooms and lecture halls still lack seamless ways to connect handwritten content on whiteboards with large displays and remote learning environments.
What’s Next?
Our time at BETT 2025 marks an exciting step forward.
We’re now focusing on strategic partnerships and collaborations to continue driving innovation in hybrid learning environments.
"At AMI, we believe the future of education lies in a harmonious blend of gesture and digital interaction, where tradition meets innovation."
